Abstract
This qualitative study examines the socio-cultural challenges faced by women with breast cancer in Pakistan. Using snowball sampling, in-depth interviews were conducted in Islamabad to explore patients’ lived experiences. Data were analyzed thematically through Mead’s Social Self Theory, emphasizing how social interactions shape self-perception during illness. The findings reveal that breast cancer evokes a spectrum of emotional responses, such as fear, anxiety, and sadness, while treatment side effects heavily disrupt daily routines. Managing physical, emotional, and social losses was difficult; nonetheless, support from family and spouses, along with faith and spirituality, proved to be vital sources of strength. Stigma, cultural expectations, and misconceptions about cancer further added to the patients’ distress, but many displayed resilience and growth during their journey. The study highlights the urgent need for holistic care that extends beyond clinical treatment to include psychosocial support, culturally sensitive communication, and community awareness, all aimed at enhancing the well-being of breast cancer patients in Pakistan.