LEVERAGING DIRECT-TO-CONSUMER ADVERTISING: IMPACT ON PUBLIC AWARENESS AND PURCHASE INTENTIONS OF LICORICE AND ALOE VERA SUPPLEMENTS FOR MANAGING GASTRO-ESOPHAGEAL REFLUX DISEASE AMONG WOMEN. (2025). Frontier in Medical and Health Research, 3(3), 747-757. https://fmhr.org/index.php/fmhr/article/view/291